Monthly Archives: March 2017

How to be Automotive Marketing Strategies

What good is your marketing campaign if it leads to an empty lot and silent telephones? Whether you’re an established player or an amateur, who’s just entered the industry, if you do not regularly review your marketing strategies and market position, you might as well be throwing huge amounts of cash without any measurable results.

Being one of the world’s largest industries, the automotive industry is rapidly changing and constitutes of complex supply chains and demands. Automotive dealers aren’t immune to such demands and are under more pressure than most other business owners. Therefore, it becomes vital to propagate their ultimate selling proposition to their customers, potential and existing alike, through sophisticated channels the modern buyers are accustomed to; the prime being the digital world. As much as 90% off all the automotive shoppers begin their car buying journey with the internet. Majorly most of the potential buyers regularly check their emails and most of all on their mobile devices. Such metrics clearly show the need for effectual digital marketing strategies.

Internet is a no-pressure form of research and ensures that the buyers know what they are going to get, would end up paying, and all the purchasing terms, well before entering any dealership. On the other hand, internet lets a brand come across as an involved and forward-thinking company with effective and attractive digital marketing strategies. It’s a win-win situation for both the buyers and automotive dealers.

Dealers should:

  • Know the competition: Researches are conducted to address strategic questions and internal needs; keeping a close eye on competitors, their marketing successes and failures, where the competition is headed. These are some of the questions you need to address.
  • The demand: It makes little sense to open up a store and later realize that no one’s wants it. Stay current with what the customers are looking for with the right inventory mix, and tools.
  • Determining the digital mix: As an automotive dealer, it’s important to know which mix delivers the best of your brands. For sales and services, use email marketing; search engine optimization, search engine marketing and blogs for brand development and increasing organic presence and so on.
  • Cross-device marketing: Ensure that your website and marketing campaigns are well-optimized for all the devices.
  • Making it transparent and personal: Everyone who is well versed with internet buying will become wary of your service if it doesn’t include price and photographs. Also, stock images would get your dealership dropped from consideration. Real pictures and videos provide a direct connection with the vehicle. It’s important to bring all the vehicle details above the fold; the manufacturing year, make and model, mileage, interiors, amenities, etc. Further, personal descriptions would get the customers excited and also tells them why the vehicle is best-suited to their needs.

Apart from the above mentioned digital strategies, include the following in your marketing mix:

  • Express deliveries and pickups: A great way to convey how you value your customers’ time.
  • Exchange policies suiting your dealerships.

Keep your inventory and dealership fresh with strong research and great planning and add value to your outcomes. Regularly evaluate your target market and communicate with you prospective buyers for a competitive edge over your competitors and to maximize your revenue.

Ways To Import A Car Properly

Buying a car can be a wonderful task individuals can do since they can check out numerous car models and brands. However, there are cases when individuals want a car that can be hard to find. Because of this, they end up importing a car. In order to properly accomplish this project, it is essential to know how to improve a car properly. And, below are some tips you can consider.

Go online

When importing a car overseas, the first thing that individuals can do is to go online. Of course, there are numerous services individuals can find online. And, individuals can find companies that can help you import cars easily. However, it is important to talk to company representatives properly to ensure that the task of importing a car can be accomplished properly.

Know about import rules in your country

It is also important for individuals to know about import rules and regulations in their country. As of now, countries have different rules and regulation in importing cars. So, it is best to know these rules to help you create a plan in importing cars properly. Not to mention, it is imperative to follow all rules to avoid legal lawsuits that can affect your finances as well as your project.

Check transportation options

After dealing with importing rules in your country, it is now time to check transportation options. Individuals can opt for different transportation options. But, individuals need to consider risks involved which can damage the car. Because of this, it is ideal to get an insurance. Getting insurance for your cars will allow you to make sure that any damages caused by transportation can be covered by the company. As a result, you are rest assured that logistics companies can safely deliver your cars.

Evaluate transportation costs

With regard to logistics, it is also integral to evaluate transportation costs. As mentioned above, individuals can opt for numerous options. However, these options come in different rates. Therefore, you need to step back and evaluate your budget to help you get rid of other expenses throughout the process.

Work with importers

Finally, in case that you are still having difficulties in importing the car you want, individuals can also work with importers. Importers are experts in transporting cars in different countries. These experts are also knowledgeable about rules in almost any country which can make your project a lot easier.

These are only some of the things individuals can consider to help them import cars easily, safely and more efficiently.

Best Tips to Help You Drive Safely in the Rain

Driving in the rain is not as easy as walking. Driving during a heavy shower or ghastly winds may not cause fear in the drivers’ mind, but none of them can ignore the challenges associated with it. Adverse weather conditions are sure to increase the potential risk of falling into a grave danger and cause a situation for you along with your family. Evidently, driving in such conditions requires your undivided attention.

Enrolling for driving lessons may help you remain prepared for emergency situations and make you confident to drive in inclement weather. Moreover, you should be well accustomed with the possible downturns that may come in your way and take necessary safety precautions. Here are some quick tips for driving in the rain.

· Turn on wipers: This is possibly is the foremost thing you should do when it starts raining abruptly. It not only helps in keeping your windshield clean but increases your visibility. It will be wise for you to replace the wipers every year for preventing any unwanted occurrence. Moreover, it is advised to use hydrophobic washers that will make the water drop.

· Switch on the headlights: Turning the lights on is the other essential thing you need to do as soon as it starts pouring even if there is daylight.

· Drive slow: It can prove to be foolish on your part to keep a high speed while it is raining. High speed will increase the chances of the skid and ultimately lead you to meet with an accident. To ensure your traction with the wet roads, you must slow down your speed.

· Eyes on the road: You are required to be extremely focused while you are driving in the rain. Turn off the music if possible and stay glued to the road ahead. Moreover, it is the best time to drive utilising both of your hands.

· Don’t smash the brakes: An essential tip you can follow is to not be harsh the brakes whenever you want. If you do it often on the wet roads, you may end up sliding or skidding forward. You may lose control as you wallop the brakes. Moreover, as you smash the brakes hard, your car brakes will be filled with water and cause malfunction as well. Slowing down the accelerator is a better option for such occasions.

· Maintain safe distance: It is mandatory that you don’t act smart and try to speed up when there is too much traffic. Keep at least 5 feet distance from the car in front of you. Leaving the required space in front of the car will help you to avoid accidents.

· Take slow turns: Drive as slow as possible while you are taking turns. Making sharp turns during rain may lead you to skid and meet with an unexpected accident. According to the experts, you need to decrease the speed of your car for about a third, while it starts raining.

You may also try wearing polarised glasses for obtaining better visibility. Following the guidelines of driving learning schools will help you in acquiring necessary knowledge regarding driving in adverse climate.

This Warning Signs That Indicate Not To Buy Used Cars

There are a lot of websites that promote buying and selling of used goods. This is a good way to get rid of things that are not required and also buy the things that one needs at a subsidised rate. One such used item that has become extremely popular among people is cars.

However, if you are planning to buy a used car, there are certain pointers that you must keep in mind and certain warning signs that you should be careful about. So, here are a few warning signs that you must be careful about when buying a used one:

Absence of repair records – If you are buying a used car and the seller fails to show you the correct repair records, it is a clear sign that you should stay away from the vehicle and not purchase it as it indicates that it has not been serviced properly.

Neglected Condition – If the car you are planning to buy has dints and dents, stains and smells, then it is quite clear that the seller has not been treating it properly and wants to get rid of it. So, you must refrain from buying such a vehicle that is in a poor condition.

Evidence of mechanical band-aids – If it is too much tidied up and too clean, then you must beware and keep your eyes open as it indicative of the fact that the seller may be trying to hide a major defect by making up for it by keeping the other parts of the car super clean.

Cars with High-Performance – Although it may look very appealing to buy, it is recommended that you do not fall into the trap of buying high-performance ones. This is because such cars focus more on the performance rather than the comfort. Comfort should come first and thus, you must steer clear of high-performance cars.

Smokers – It is recommended to not buy a vehicle from a heavy smoker because it may stink highly of smoke as the smell of smoke does not really go away. Also, you may become susceptible to diseases due to the smoke.

Damage due to accident – It is recommended that you do not buy any car that has been involved in an accident as it is an indication that the car has already been repaired once and is not as strong as it was before and thus, is damaged.

So, look for the above pointers when buying a used car and if you see that you come across any of these then do not buy the car.